Compete. Strategize.
Master the Market
A cutting-edge business simulation platform where students compete as footwear company executives — making real strategic decisions across pricing, marketing, production, and finance in a dynamic, AI-driven marketplace.
Our Purpose
We believe every business student deserves hands-on experience with real-world strategic decision-making — not just textbook theory.
Vision
A world where every business student graduates with real strategic decision-making experience — competing in dynamic markets, managing finances, and understanding the full picture of business operations.
Mission
To give professors and students a realistic, AI-powered business simulation platform — where every decision matters, every market is competitive, and every round teaches something new about strategy, finance, and leadership.
A Standardized 0-100 Scorecard
Powered by real simulation data, not arbitrary grades. One number. Real insight. Built on EPS, ROE, stock price, image rating, and credit rating.
Platform Features
A comprehensive business simulation across three critical dimensions — strategy, marketing, and finance.
Simulation Engine
Multi-channel market simulation with wholesale, internet, Amazon, and private label. Realistic demand allocation, competitive attractiveness, and market share dynamics.
Social Media Marketing
TikTok, Instagram, YouTube budgets with influencer tiers (nano to mega). Per-platform demand boost and brand image contributions. Celebrity endorsements and Amazon ads.
Investor Scorecard
Comprehensive financial metrics — EPS, ROE, stock price, image rating, credit rating — with ratcheting investor expectations that increase each round.
Built for Business Education
A platform designed for professors who want to teach strategy through experience, and students who want to learn by doing.
Professors
Create simulation sessions, configure AI competitors, and manage rounds. Monitor every team's decisions and results through a real-time professor dashboard.
- Create sessions with custom rounds and AI competitors
- 5 AI strategies: aggressive, quality, lowcost, balanced, premium
- Real-time dashboard with session status and team submissions
- Process rounds and generate leaderboard instantly
Students
Compete as footwear company executives. Make pricing, production, marketing, and finance decisions every round. Watch your stock price, market share, and investor score evolve.
- Full iOS app with decision-making interface
- Real-time results after each round
- AI coach provides strategic feedback
- Track your team's ROE, EPS, and stock price
Institutions
Deploy Practenture across multiple classes and professors. Standardize business education outcomes through consistent, data-driven simulation experiences.
- Multi-professor support with role-based access
- Standardized simulation engine across courses
- Secure authentication with Apple Sign-In and Google Sign-In
- Integrates with existing learning management systems
Get Started
Ready to bring real business simulation to your classroom? Login to access the professor dashboard, or contact us to set up your institution.
